Product portfolio management is a strategic discipline that enables organizations to evaluate, prioritize, and optimize product investments for sustainable business growth. This program equips professionals with the practical knowledge needed to manage product portfolios through systematic portfolio analysis, product evaluation, resource allocation, and evidence-based decision-making. Participants will also learn how to balance innovation, profitability, risk management, and long-term organizational goals, ensuring that each product contributes to business success.
This program, as part of its Product Management courses in the Management category, explores the latest portfolio management strategies, product prioritization frameworks, governance models, investment planning, and performance measurement. Participants will gain practical tools for selecting appropriate initiatives, aligning product portfolios with corporate objectives, and making informed decisions that maximize value and optimize resource utilization.
أهداف الدورة
سيتمكن المشاركون في نهاية الدورة من:
Upon completion of this course, participants will be able to:
Understanding the principles and importance of product portfolio management.
Conduct an effective product portfolio analysis using recognized strategic frameworks.
Evaluating product performance from financial, market, and customer satisfaction perspectives.
Prioritize products according to strategic value, risk, business objectives, and organizational capabilities.
Developing a product portfolio strategy that aligns with the organization's vision and long-term growth plans.
Implementing product governance frameworks to improve the decision-making process.
Evaluating investment opportunities in products using financial and strategic methods.
Achieving a balance between innovation initiatives and operational and commercial priorities.
Allocate resources efficiently across different products and business units.
Monitoring the performance of the product portfolio using key performance indicators and continuous improvement techniques.
Target group
This course is suitable for:
Product Managers
Senior Product Managers
Product Portfolio Managers
Product owners
Business Development Managers
Strategy managers
Innovation managers
Project managers
Specialists in Project Management Offices (PMOs)
Commercial managers
Marketing managers
business analysts
Operations Managers
Executives responsible for product strategy and investment decisions
Entrepreneurs who run multiple products or services
محتوى الدورة
Unit 1: Introduction to Product Portfolio Management
Fundamentals of Product Portfolio Management
Portfolio lifecycle and business value
Product portfolio structures
Strategic thinking in portfolio management
Roles and responsibilities
Unit Two: Product Portfolio Analysis Techniques
Portfolio analysis frameworks
Product performance evaluation
Assessing market attractiveness
Determining competitive positioning
Product Lifecycle Assessment
Unit 3: Product Prioritization Frameworks
Prioritization methodologies
Value-for-effort analysis
Strategic alignment assessment
Opportunity assessment
Decision-making models
Unit Four: Product Investment Planning
Principles of Investment Evaluation
Preparing a feasibility study
Budget allocation
Return on Investment Analysis
Financial planning for product portfolios
Unit Five: Product Portfolio Governance and Decision Making
Governance structures
Governor review processes
Executive decision-making frameworks
Risk supervision
Performance accountability
Unit Six: Portfolio Strategy and Business Alignment
Linking the product portfolio to the organization's strategy
Preparing strategic roadmaps
Innovation Portfolio Management
Growth planning
Improving resource utilization
Unit Seven: Product Portfolio Risk Management
Portfolio risk assessment
Managing product interdependence
Scenario planning
Capacity Management
Strategies to enhance portfolio resilience
Unit 8: Measuring Product Portfolio Performance
Key Portfolio Performance Indicators
Product performance tracking dashboards
measuring value
Continuous portfolio improvement
Preparing reports and communicating with executive management
Unit Nine: Balancing Innovation and Operational Products
Innovation Portfolio Management
Core products vs. emerging products
Planning for sustainable growth
Product Transition Management
Achieving a long-term competitive advantage
Unit Ten: A Practical Workshop in Product Portfolio Management
Real-world case studies of product portfolios
Portfolio evaluation exercises
Product Prioritization Simulation
Governance decision-making scenarios
Developing a comprehensive product portfolio management plan